Virgil Abloh's advice to help you launch your brand

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The founder of Off-White gives online lessons!

Designer of Louis Vuitton Homme since 2016 and behind the creation of Off-White in 2013, Virgil Abloh is one of the most influential fashion celebrities in the world in recent years. Very committed, the 40-year-old American does not hesitate to make his voice heard when necessary. In a very complicated period for creators around the world, the native of Rockford has decided to launch a platform which aims to help young designers.

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Abloh shares his experience on “Free Game”

It was the famous designer who announced it via an explanatory video posted on his Instagram account: Abloh has launched a free mentoring platform called Free Game. Available right here, the site aims to fight against the discrimination that strongly affects the black community. The architect by training distills his experience via his platform via 12 themes. Among these topics, we learn for example how to name your brand, how to create a site, how to use the Adobe suite or how to obtain your own registered trademark.

In the video shared on his Instagram account, Abloh reveals the reasons that motivated him to create this platform to help young designers. The DJ says, “I'm looking to break through the global disparities in how you build a brand from scratch. »

After launching his own scholarship aimed at providing African-American students with an education in fashion, the famous designer continues his momentum. A particularly important initiative as the United States is currently tearing itself apart in the choice of its future president.